DALLAS, TX – Dallas based public relations firm Allyn Media has launched a new Social Justice Practice that will operate within the company’s Public Affairs Group.
“Throughout the history of Allyn Media, our firm has empowered numerous nonprofits and faith-based organizations through our public relations, crisis communications and fundraising efforts,” said Shawn Williams, Vice President, Allyn Media. “Formalizing this practice will help us fight for equality and address social issues that will change Dallas and the world.”
Allyn Media is a full-service communications and brand management firm that specializes in affecting change. The firm already combats food insecurity in overlooked parts of Dallas with the American Heart Association. And they helped organize an innovative Rural Criminal Justice Summit with SMU Law’s Deason Criminal Justice Reform Center last November.
With its new Social Justice Practice, Allyn Media will use its expertise to increase access, fairness and opportunity in underserved communities and communities of color. Education, reentry, healthcare, criminal justice reform and poverty are areas of focus as the firm expands the practice.
In 2016, Allyn Media organized the unveiling of the Texas African American History Memorial on the South Lawn of the Texas State Capitol. The Memorial highlights the contribution of African Americans in the state from the 1500’s to the present day.
The unveiling ceremony produced by Allyn Media featured Governor Greg Abbott, Houston Mayor Sylvester Turner and former Texas Legislative Black Caucus Chair Helen Giddings. Earlier this year Allyn Media again worked with former State Representative Giddings on the African American Women’s Leadership Summit.
Habitat for Humanity International, Boy Scouts of America, Life School charter schools, Texas A&M University and Snowball Express are all high impact organizations who have entrusted Allyn Media with their brands to develop fundraising tools, storytelling videos, annual reports, direct mail, print and online advertising. The firm has also maintained a longstanding relationship with the University of North Texas at Dallas, supporting their vision to be “the pathway to socioeconomic mobility in its primary market.”
“Allyn Media has been great to work with over the years as we’ve tackled significant health concerns together, making North Texas better,” said Douglas Dunsavage, Community Advocacy Director for the American Heart Association North Texas. “We believe in Allyn Media’s commitment to equity and social justice and look forward to our continued work together.”
The Social Justice Practice will be led by Shawn Williams, who serves as Vice President at Allyn Media. Williams joined Allyn Media after a career at the City of Dallas which began as Deputy Chief of Staff for Mayor Mike Rawlings. Williams served as project manager of Rawlings’ GrowSouth program and also served Chief David Brown as Manager of Community Affairs, Public Information, Crisis Intervention and Youth Outreach at the Dallas Police Department.
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